Ferrer Furniture

Ferrer is a second-generation family-owned furniture retailer with an old styled traditional business and two new franchises. Its turnover amounts to 15 million EUR. In September 2008, facing liquidity issues, the company sought external advice to provide a diagnosis and design an action plan. The degree of difficulty in the measures to be taken will be determined by the drop in sales caused by the crisis in the sector, a financial structure resulting from negative Working Capital, and the usual management issues.