UNES Supermarkets e il Viaggiator Goloso: Building a Brand

UNES is a young company of medium size supermarkets that has starred in a turnaround, evolving from losing money, to achieving it, listening to the market and making brave bets to respond to it («Every day low prices, private brand, fresh, private brand Premium, pop-up shops, single brand supermarkets, alliance with Amazon, etc.), creating its own business model, «the supermarket against the tide». After several years of launching and managing private brands, UNES finds itself with a «diamond in the rough»: Il viaggiator goloso, a Premium brand at an accessible price that does not make the consumer feel poor, and on which he must decide what to do and how far to go in developing it.