For those who sign the strategic decisions
People at the top of the organization: general managers and CEOs; also business-unit directors and board members
2026 edition
Starts 19 November 2026
On campus · Seville and Malaga
8 months · Thursdays 9:00-19:15 · Fridays 9:00-14:30
Senior Executive Program (AD-1)
A program that lets you test your analysis and judgment of business reality against that of other business owners and executives, helping you recapitalize your experience and draw a renewed vision for your company and your responsibility as a leader.
The AD-1 Participant Profile
Education for business owners and executives at the highest level
Designed to deepen the leadership and management work of those at the very top of organizations — the people who carry their greatest responsibility.
What does this general management program add to your career?
The AD-1 is not measured by what it tells you, but by how you decide when you leave.
Methodology
A methodology designed for senior business leadership
Individual study
Teamwork
You test your diagnosis in a group guided by a tutor with relevant experience who has completed the program.
Guided general sessions
The professor steers the debate across the whole cohort with one goal: a final decision, not a draw of opinions.
Practical workshops and virtual classroom
Practical workshops, the virtual classroom and multimedia support carry what was decided in the room into your company.
Curriculum
Academic content: the rigour of a senior management program
The program is built around Business Policy — the governance and direction of the business — and covers every functional area from there.
Define the strategy and the institutional configuration, and decide better.
- Business Policy
- Business Situation Analysis
- Socioeconomic Environment
- Legal Environment
A tutor who has been here before
Teamwork is guided by a tutor with relevant experience who has completed the program. They know what you will struggle with before you do.
Turn strategy into operating results.
- Commercial Strategy
- Operations Management as the Basis of Competitiveness
- Information Technology and Digital Transformation
- Strategic Service Management
Practical workshops and virtual classroom
Activities that force you to apply, not to take notes. The virtual classroom keeps the working forum open between sessions.
A committed team and control of the money.
- Leadership and People Governance
- Financial Management
- Management Control
Networking built into the syllabus
The exchange of experience and the identification of business opportunities among participants is one of the program’s six declared objectives.
Faculty with first-hand leadership experience.
In the AD-1, the debate is led by people who have sat on boards and committees like yours.
Real experiences and testimonials from participants
What usually happens two years after completing the AD-1.
Take the next step in your management career
What we get asked most
Complete the form to contact the Program team directly.
Is it compatible with running a company?
Yes. The AD-1 Senior Executive Program is designed for business owners and executives who want to keep developing their capabilities without stepping away from their responsibilities in their organization.
Its format, together with the Case Method, allows you to apply what you learn immediately to the reality of your company. The program combines individual study, teamwork, general sessions, practical workshops and networking with other executives, making learning compatible with professional activity. Sessions are held on Thursdays and Fridays, concentrating the program to minimize the impact on participants’ schedules.
The Case Method lets you apply what you learn straight away to the real challenges of your organization, while exchanging experience with other executives enriches decision-making and broadens your strategic perspective.
What is the admissions process like?
To take part in the AD-1, you must submit a completed Application for Admission to the Admissions Department.
The admissions team will review whether the participation requirements are met, assessing the candidate’s management experience and professional profile. Once admission has been confirmed, the participant must secure their place by paying the corresponding deposit within fifteen calendar days.
How much does it cost and how can it be financed?
The total fee for the AD-1 Senior Executive Program is €16,350.
- Deposit to secure your place: €3,000
- Remainder of the program: €13,350
Tuition includes all teaching materials, lunches and coffee breaks. On completion, participants who successfully finish the program receive the corresponding academic certificate.
In addition, the program is recognised as a university-specific degree (Título Propio) by Universidad Villanueva, so employees may apply for Individual Training Leave (PIF). If the established requirements are met, the company can recover the salary cost of the hours granted to attend the program. The program fee may also be considered a deductible expense in certain tax situations.
Where does the program take place?
The AD-1 Senior Executive Program takes place across San Telmo Business School’s Seville and Malaga campuses. Throughout the program, sessions are held in both cities, allowing participants to get to know and make the most of both campuses.
Sessions take place on Thursdays, from 09:00 to 19:15, and on Fridays, from 09:00 to 14:30.
