For Functional Directors and General Managers
Business unit, functional and regional directors · general managers · professionals and self-employed business owners
Seville: 10 November 2026 ·
Malaga: 11 November 2026
Management Development Program (PPD)
From specialist to integrative leader: the PPD is designed for professionals who know their area inside out and want to gain the global perspective needed to understand, manage and lead the business as a whole. Since 1982, through the Case Method.
The PPD Participant Profile
A management development program to broaden your perspective and strengthen your ability to manage and lead
The classroom brings together Operations, Commercial and Finance directors from medium-sized and large companies, professional general managers and business owners. Different profiles contribute complementary perspectives on the same business reality.
Each case is debated as if in an executive committee: every participant analyses the situation from their own perspective, challenges their decisions against those of others and discovers the consequences and implications for the business as a whole. Learning therefore goes beyond one’s own function to build a genuinely managerial perspective.
What Does the PPD Add to Your Management Career?
It is not only about gaining knowledge. It is about broadening your perspective, improving your judgment and developing your ability to lead.
Methodology
Practical Methodology
Learn to lead by leading.
The PPD is not based on memorising concepts or studying books and applying them later. It is a flight simulator for managers.
Through the Case Method, you face real business situations: problems that must be understood, diagnosed and solved with incomplete information and no single right answer.
You take the manager’s seat. You analyse the situation, take a position, defend your diagnosis, listen to other perspectives, challenge alternatives and decide.
«An experience you live. The Case Method turns every session into a decision-making experience. You analyse. Debate. Take a position. Listen. Question. Decide. And you return to your company with a broader and more rigorous way of understanding problems, making decisions and leading people.»
Individual study: first, your own diagnosis
Before hearing anyone else’s view, you analyse the case individually and reach your own conclusions.
What is the real problem? What is happening? What alternatives does the protagonist have? What would you do?
You arrive in the classroom with your own position, ready both to defend it and to question it.
Teamwork: challenge and question
You then share your diagnosis with other participants and test it against people who bring different experience, industries and ways of thinking.
You defend your arguments, listen to others and discover new perspectives.
This is where some certainties begin to fall away and new alternatives emerge.
General session: decide and learn from the debate
In the classroom, an expert professor leads the discussion among all participants.
The aim is not to find one correct answer. It is to understand the problem more deeply, assess the alternatives and their consequences, and reach a decision with sound judgment.
The professor contributes experience and knowledge, but learning grows out of the debate and everyone’s participation.
Practical workshops and virtual classroom: take it back to your company
Learning does not end in the classroom.
Workshops, exercises and virtual-classroom content help you transfer the tools and judgment developed during the program to real situations in your company, so you can put them into practice from day one.
Curriculum
Academic Content: The 11 Key Areas for Mastering Business Management
Three layers: first the business and its environment, then the numbers that measure it, and always the people who make it happen.
See the business as a CEO sees it.
- Business Policy (General Management)
- Business Situation Analysis
- Market Strategy
- Socioeconomic Environment
Practical Workshops
Activities and exercises that turn the debate into a tool you can apply on Monday. Includes a communication and negotiation workshop.
Measure and control what you lead.
- Economic Analysis and Decision-Making
- Finance and Cost Systems
- Management and Control Systems
- Operations and Strategic Service Management
Virtual and Multimedia Classroom
Work forums and content that keep the program’s momentum going between sessions.
Get the organization behind the decision you have made.
- Talent Management and Human Behaviour in Organizations
- Management Skills and Negotiation
- Leadership and Team Management
A Classroom Where Industries Intersect
Industry (23%), consulting and services (18%), distribution and logistics (18%), Food & Agribusiness, ICT and construction. Your challenge, viewed through the experience of sectors that have already solved it.
Faculty Who Have Led Before Teaching Others to Lead
Faculty with first-hand experience leading companies, combining knowledge, judgment and management experience.
A case is not simply a vehicle for transmitting knowledge: the person who writes and teaches it understands first-hand the reality of business, the challenges managers face and the consequences of their decisions.
You will learn from professors who do not merely understand management — they have practised it.
Different Voices, One Shared Reaction: “It Opened My Eyes”
What Changes When You Return to Your Company
The real impact of the PPD does not remain in the classroom. It shows in the way participants understand the business, make decisions and lead their teams.
Begin Your Transformation as a Manager
Frequently Asked Questions
Complete the form to contact the Program team directly.
Can I combine it with my job?
Yes. The PPD is designed for working professionals.
Its format of 20 full-day sessions held every two weeks allows you to combine the program with your day-to-day professional responsibilities.
In addition, its practical methodology — based on the Case Method — keeps learning directly connected to the reality of business, so it can be applied from day one.
Who can take part?
The PPD is aimed at experienced professionals with responsibility for business areas, teams or companies who want to broaden their perspective and develop their management capabilities.
It is especially designed for functional and business unit directors, general managers and business owners of medium-sized and large companies, SMEs and professional firms who want to move from mastering their function to understanding, managing and leading the business as a whole.
What is the admissions process like?
To take part in the PPD, you must submit the Application for Admission to San Telmo’s Admissions Department.
The Department will review whether the participation requirements are met, assessing the candidate’s management experience and professional profile. Once admission has been confirmed, the participant must secure their place by paying the corresponding deposit at least fifteen calendar days before the program begins.
How much does it cost and what financing options are available?
The total price of the Management Development Program is €14,400.
- Deposit to secure your place: €3,000.
- Remainder of the program: €11,400.
Tuition includes all teaching materials, training sessions and lunches. In addition, the PPD is recognised as a university-specific degree (Título Propio) by Universidad Villanueva, so employees may apply for Individual Training Leave (PIF), provided they meet the established requirements. The program fee may also be considered a deductible expense for companies and professionals in the cases provided for by current regulations.
At which campus is the program held?
The Management Development Program has editions in Seville and Malaga, allowing each participant to take the program at the campus of the edition in which they enrol.
Both editions offer the same academic content, the same Case Method-based methodology and the same San Telmo Business School learning experience.
